Founded in 2014, Role Models is the brainchild of Hugo Shephard who set up the company following a successful six-year career as a Management Consultant in London. His vision for the company stemmed from a lovely French au pair (who wouldn’t play cricket with him), his experience of providing childcare during his student days at Durham University and a Philosophy & Psychology degree with a big focus on the promotion of healthy child development. The chance to combine his business skills with previous experience and interest in childcare was simply too good an opportunity to miss.
During his time as a student, school governor and young professional, Hugo has been fortunate to know aspiring actors, dancers, musicians, sports people and teachers, all of whom have the talent and time to help enrich children’s lives. Role Models was born out of the desire to harness and share these talents with the next generation, in an effort to build and nurture character.
Hugo is the Managing Director and has been driving the business forward since the beginning! Hugo focuses on our life skills courses both non-residentially in London and residentially for international students.
He is a super keen sportsman – and plays any sport that involves a ball to unwind, particularly cricket, rugby, hockey and golf. He also enjoys caring for his beloved window boxes! Before founding Role Models, Hugo worked as a Management Consultant in the healthcare sector, which he thoroughly enjoyed.
Hugo’s Role Model is Jane Austen; a lady who managed to make ‘olden day’ everyday life come alive.
Sophie joined in March 2018 and is helping with driving the growth of the business with a focus on the Creative Childcare side.
Sophie loves keeping busy. She is a keen sportswoman who enjoys playing netball, tennis, as well as going for runs, hitting the gym and doing Reformer Pilates. Sophie relishes the hectic London life and has explored a huge amount of it. However, having grown up on a farm, she often retreats to the countryside to be with her family, friends and dogs. Having studied Economics at Bristol University, Sophie has spent majority of her career in the Hedge Fund industry.
Sophie’s Role Model is The Baroness Brady as she is one of the most influential, high profile and respected female business leaders in the UK. Her no nonsense, practical approach and outlook, even when faced with a life threatening condition shows that everyone can achieve the impossible when they put their mind to it.
Leah is in the Client Services team and focuses on continuing to build lasting relationships between Role Models and parents.
Leah trained as an actor in New York and herself worked in various care sectors during her down time from acting. While she no longer pursues acting as a career she is a keen theatre enthusiast and can often be found in the stalls of various west end shows. Leah loves to bake and cook as well as spending time outside, cycling around her local area in South East London.
Leah has many Role Models, one being Amelia Earhart. Amelia challenged the role of a woman in society, flying planes instead of staying home and running the house, during a time where this was unheard of. She once said “Women, like men, should try to do the impossible. And when they fail, their failure should be a challenge to others.” Amelia lived her life trying to do the impossible, learning from her failures and setting challenges to others.
Hannah has recently come on board as our Operations Manager and looks forward to helping Role Models deliver a first-class service to parents and their children. She will mainly be focused on the organisation and logistics of our life skills courses.
Hannah is fond of the great outdoors – in her spare time, she loves to hike, kayak and snorkel (in warmer waters). Hannah also enjoys pilates and going for a run along her local beach. Prior to Role Models, Hannah studied Economics and Finance at the University of Southampton, before gaining over four years of experience in the energy research and consulting industry.
Hannah’s Role Model is Audrey Hepburn; aside from being a film and fashion icon, she was also a humanitarian, devoting much of her later life to UNICEF and raising awareness of the children’s charity worldwide.
Louise is our Head of Character Education and uses her experience as a teacher and as a coach to create the content for our programme of Life Skills Courses. She develops new and exciting ways to help children explore our four key areas of teamwork, resilience, creativity and leadership, in order to be the best version of themselves.
Louise has a degree in Psychology, 12 years experience as a teacher and 5 years as a Senior Deputy Head at a London Prep school. She now works as a Coach and Educational Consultant, which includes working in different educational settings, delivering training and staying up to date with all things Character Education related! Through her coaching, Louise works 1:1 with adults and children to help them move forward with specific goals, explore limiting beliefs and develop their direction and confidence.
One of Louise's Role Models is Maya Angelou, one of the world’s most prolific and beloved creative forces. Both her spoken and written word offer the most inspirational lessons and continue to have the utmost relevance. A favourite quote from many: ‘If you don’t like something, change it. If you can’t change it, change your attitude.’
Jane Lunnon has a wealth of experience within education and a passion for developing soft skills in children.
Jane took up the Headship of Wimbledon High School in Sept 2014, having previously been Deputy Head at Wellington College playing a key role in its Senior Leadership Team and working to increase the profile of girls in the recently co-educational school.
Jane is an English graduate from the University of Bristol. She juggles a busy home life (a husband, two children, a cat!) with her career and believes profoundly that all things are possible with a little careful planning and a lot of determination. She is passionate about using the wonderful opportunities available both in and out of the classroom to develop confidence, courage and self-belief in students: “Young people will lead if they are leading in an area they really care about – so find the passion and you’ll find the leader…”.
Robin Dyer, the Second Master at Wellington College, has a huge amount of experience both in the classroom and on the sports field.
Robin was a Housemaster at Wellington from 1990 to 2002 and has been Second Master since 2002. As ‘number two’ to three Headmasters Robin has been a central figure as Wellington has become one of the world’s most prestigious and successful schools.
Robin’s leadership has been broad ranging but his influence has been central to the successful move to co-education, the development of a high quality teaching staff, the realising of the international ambitions of the College with the opening of Wellington College International Tianjin and its sister schools in Shanghai and the ground-breaking partnership with the Wellington College Academy.
Guy Burnell has spent his career working with early stage entrepreneurial businesses. Since running a nightclub whilst studying for an MBA at Oxford University, Guy has over 20 years experience working in the UK and Europe as founder, MD, COO, investor and consultant.
Since 2007, Guy has worked as a consultant and mentor advising early stage growth businesses, on strategy, operations, funding, marketing and sales. Guy is currently a Partner at Argo St George, a corporate finance advisory business, a Director of OCPP Ltd, a property development company and an executive Board member at CREL, a renewable energy business in the North of England.
Married with three children aged between 8 and 12, Guy divides his time between his business interests, supporting and advising young businesses and entrepreneurs and trying to balance family life with a passion for playing squash and watching Chelsea as often as possible.